Chief Detective
Creative Analyst | 2025 - Current
Partnering with leading beauty and apparel brands including Ursa Major Skincare, R+Co, and Buck Mason to develop data-driven creative strategy and digital ad design across Meta, TikTok, and Google.
Producing and overseeing end-to-end creative for Meta campaigns totaling $10M in annual spend; scaling UGC-driven frameworks and data-backed testing methodologies to consistently outperform benchmarks.
Drove significant YoY growth through performance creative strategy on Meta: scaled annual platform revenue from $3M to $6M (+100%), while increasing hero product sales from $270K to $2M (+640%) through high-performing creative testing and iteration.

Cobble Hill Digital
Senior Digital Designer | 2025
Crafting ads and emails for over 25 lifestyle & fashion brands, leading and mentoring other designers, and collaborating directly with clients to expand and grow their brands.

Digital Designer | 2024 - 2025
Designing digital advertising and email marketing for over 25 brands, working directly with clients to expand their creative direction and design strategy.

Junior Designer| 2023 - 2024
Creating digital advertising and email marketing designs for luxury clients, such as Pomegranate, Renwick Sport, and Simone Perele, working directly with the marketing team.

The University of Notre Dame
Freelance Designer| 2018 - 2023
Developed design assets for different campus organizations including Graduate Student Life and Graduate Student Union, designing websites, t-shirts, posters, and the graduate student mobile app.

PowerStation Studios
Design Intern| 2019
Collaborated with a team of designers to produce designs for clients including Disney, Mattel, and the BBC, focusing especially on social media, logo, t-shirt, character design, competitor research, and trend forecasting.

Innovation Lab
Design Intern| 2020
Supported the establishment of a start-up, Irish Woodworks, collaborating with engineers, graphic designers, and marketing teams to design over 100 products that went into mass production for the University of Notre Dame.